Credit: Creative Director & On set Director
Challenge
Deliciously Ella had grown to become one of the most popular food influencers in the UK. In 2023 Ella wanted to expand her offering more broadly into wellness with the launch of her new ‘Feel Better’ app.
Insight
Wellness has never been more popular yet more overwhelming. In fact we discovered three out of five people felt overwhelmed by the wellness industry. Why? Well people struggle to keep up with a seemingly endless stream of wellness content & influencers too often feel unrelatable
What was done
We positioned the brand as “A champion of whole wellness”. We brought this to life across many touchpoints. From ad campaigns to podcasts, everything the brand does is now centered around promoting a more inclusive form of wellness. One that reveals its the small everyday changes we can all do, that makes a big difference.
Client: Play Hydrated
Agency: Defiant
Credit: Creative Director & On set director
Platform: TVC, Social & OOH
Production: Kinography
USA
Views 30M +
David Reviews 4 Stars
Credit: Creative Director
Work life campaign;
OOH, TVC, PRINT & SOCIAL
CHALLENGE
Work-Life is a co-working space that was struggling to grow awareness & market share. In fact, WeWork’s awareness was almost x30 that of the Work-Life brand. We needed to find a way to cut through, accelerate brand fame & growth.
INSIGHT
Looking to the category we observed that most brands tend to talk the same. They all conveyed happy people and perfect spaces. No brand, however, reflected the reality of office life and all the bad bits that come with it. This, we realized, was our opportunity to disrupt the category
WHAT WAD DONE
Our new positioning “We remove the hard work from working happy” helped the brand cut through in the category. A positioning that saw Work Life become the first brand to acknowledge the bad bits of office life and position itself as the perfect antidote to i
Credit: Creative director & On set director/DP
Client: Lenovo
Production company: Kinography
Agency: Three Monkeys PR + Sofluence
Platform: Social
3M views
